Be Smart About Your Brand’s Name
Insightful linguistic and cultural data to prevent global naming disasters.
Knowledge + Action =
Zero Naming Disasters
Linguists in your target markets examine your name candidates against local dialects, slang, events, culture, politics, and well-known brands and products. We verify this information and present these insights in a concise and customized report, including recommendations to ensure a successful launch for your client.
TravelingBrand has prevented more than 100,000 potential naming disasters and guided countless identity consultants toward successful names and brands that work around the world.
Your Passport to Success
IdentityFilter
First-pass, quick “go/no-go” gauge that flags name or logo candidates with blatant problems in early-stage creative work to narrow down your list.
Global Brand Evaluation
In-depth assessment of semi-final creative work that identifies viable name and logo candidates for the global market. Flags potential issues, indicates brand similarities, and illuminates word similarities for a gauge of market resonance.
SayItWrite
Professional audio recordings of name pronunciation and handwriting samples to avoid regulatory and trademarking obstacles. Also intended for use in market research.
Translation
Standard translation and transcreation of market research surveys, microsites, or taglines for perfect communication in every market.
Your Personal Team of Seasoned Navigators
With 25 years on the cutting-edge of linguistic validation for global brands, the TravelingBrand team is an integral part of the globalization process. Our clients are revolutionizing the branding and intellectual property industries around the world. We help them succeed in the face of unique challenges.
- 25+ years in business
- Global team of specialists in 80+ countries and 100+ languages
- B2B and B2C in pharmaceutical and consumer goods and services
It’s Easy to Get Started
1. Schedule a Call
Contact a TravelingBrand expert today to set up a discovery meeting and discuss your specific needs.
2. Develop a Game Plan
After the initial meeting, we will create a proposal with our recommendations and pricing for the best course of action.
3. Start Your Project!
Sit back and relax while we diligently work on your project. Our expert team will achieve the results you and your client expect to ensure success in the global marketplace.