This Is Us

The passport to your success is our team. All of our linguistic specialists are in-country experts with at least 10 years of experience, professional certifications, a university degree, and relevant marketing and industry knowledge. Each project is spearheaded by a dedicated project manager who works very closely with this extensive team around the globe to ensure that you receive the best and most actionable data possible. The project manager will accompany you through the project phase, answering your questions about avoiding a naming mistake or guiding you in the selection of languages and markets for testing.

Vernon J. Menard III

Chief Navigator

Vernon is an international entrepreneur and a global citizen. Born in Washington, DC, he has lived in the United States, Peru, Mexico, and Haiti, and has done business around the world. He founded TravelingBrand in January 2011, after building the global brand analysis division of Choice Translating, Inc., a linguistic services company he owns with his wife Michelle. Previously, he co-founded and led Rack Technologies, Inc., a data communications products manufacturer, and launched the international department of Leviton Manufacturing Company’s Telcom Unit. Always curious and hungry to learn, Vernon devours information and asks lots of questions. He has a B.A. in international studies, economics, and Spanish from the University of St. Thomas in St. Paul, Minnesota. He also completed the EO Entrepreneurial Masters Program at MIT. Passionate about making a positive difference in the world, Vernon supports international poverty-reduction projects, focusing on education of young girls and micro-finance.

Michelle Menard


Having parents from France and Panama, Michelle learned early on to navigate other languages, cultures, and countries. Building on that foundation, she launched her first company, Choice Translating, in 1995 while still an undergraduate at The University of North Carolina at Charlotte. She co-founded TravelingBrand with her husband Vernon Menard in 2011.

Michelle holds a B.S.B.A. in international business and a B.A. in French from UNC Charlotte. In 2000, the U.S. Small Business Administration named her North Carolina Young Entrepreneur of the Year. She was recognized in 2004 as one of the Charlotte Business Journal’s “40 Under 40” high achievers and was a finalist for Business North Carolina magazine’s Small Business of the Year award in 2005. In 2007, she received the Charlotte Business Journal’s “Women in Business” achievement award. She was recognized as one of the “50 Most Influential Women” by The Mecklenburg Times in 2011.

Michelle has been an active member of the Entrepreneurs’ Organization Charlotte Chapter since 2002.

Jenna Fitton

Account Manager

Born and educated in the U.K., Jenna began her journey into the language industry at the age of 19 at a large translation agency. In 2004 Jenna moved to Montreal, Canada, to continue her career as a Localization Project Manager, learn French, and broaden her experience in the language arena. During her 20+ year career in the linguistics industry she has led virtual teams on complex and technical localization projects, managing software, documentation, e-learning, websites, multimedia, and marketing projects ensuring quality assurance at every stage of the project cycle. Her experience spans a wide spectrum of industries.

Meghan Cooper

Navigator, Translation/Branding

Meghan holds a bachelor’s and master’s degree in Linguistics. In her role as senior project manager at TravelingBrand, she oversees the branding production from start to finish on linguistic validation projects. As a new homeowner, Meghan gets down and dirty (literally) in the yard in her spare time.

Rachelle Foucachon

Project Manager

Rachelle is part French and part American, with a background in arts and humanities. While her main role is in project management for TravelingBrand, she also pitches in on the Choice Translating side of the business when needed. She’s currently residing in and working from Berlin, Germany, with her husband Ryan and dog Jake.

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