Name Validation

With in-country specialists in virtually every nation around the world, TravelingBrand helps identity consultants create great global brands and avoid embarrassing and costly mistakes.

IdentityFilter

IdentityFilter is a quick ‘go/no-go’ gauge that flags name or logo candidates with blatant problems in early stage creative work. Uncovering blatant linguistic, cultural and other obstacles up front saves time and money on trademark and other research down the line for names and logos that are simply not going to work. Although most of our clients typically evaluate 75 to 300 candidates at a time, there is no limit to the quantity of candidates that can be evaluated per project. Evaluative criteria can be customized. By investing in screening up front, your clients’ validation efforts can instead focus on a smaller group of candidates that are less likely to encounter problems.

Standard evaluative categories for name candidates are:

  • Can it be pronounced
  • Negative connotations

Standard evaluative categories for logo candidates are:

  • Negative connotations
  • Are the colors appropriate

Global Brand Evaluation

Global Brand Evaluation is an in-depth assessment of semi-final creative work that identifies viable name and logo candidates for global markets. It delivers concise, practical and immediately actionable global information on brand names. Although most of our clients typically evaluate 10-20 candidates at a time, there is no limit to the quantity of candidates that can be evaluated per project. Evaluative criteria can be customized. Data collected from multiple in-country specialists per country and per language is cross-checked and verified by our project management team before it is delivered to you.

Standard evaluative categories for name candidates are:

  • Direct meaning
  • Negative connotations
  • Ease of pronunciation
  • Visual and phonetic similarity
  • Product/Brand association

Standard evaluative categories for logo candidates are:

  • Similarities to or associations with other visual symbols
  • Similarities to or associations with past or present brand logos
  • Negative connotations
  • Appropriateness of colors

SayItWrite

SayItWrite helps your clients understand how name candidates will be pronounced in the target markets. This understanding helps to uncover unintended or negative connotations and also to avoid regulatory and trademarking obstacles. Although most of our clients typically process 10-20 names at a time, there is no limit to the quantity of candidates that can be processed per project. We deliver the name candidates as easily managed, individually recorded pronunciations and, if required, phonetic spellings in the native and Roman alphabets. Pronunciation, transcription and transliteration criteria can be customized.