What We Do

We provide actionable linguistic and cultural insights on name candidates that help prevent international branding disasters as your clients introduce new brands around the world. Our typical customers are branding, advertising and naming firms whose clients are business-to-business or business-to-consumer companies that span a variety of industries from pharmaceutical and food to electronic and automotive.

You are under pressure to do your homework, gather and analyze data, and recommend potential verbal and visual identities that don’t have negative connotations or unintended meanings in any country or language. We are here to be your partner in that process as we offer three key, fully customizable services: Name Validation, Chinese Name Transcreation and Translation.

Name Validation

An in-depth assessment of creative work that gauges ‘go/no-go’ candidates, identifies viable name and logo candidates for global markets and uncovers unintended or negative connotations to avoid regulatory and trademarking obstacles.

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Chinese Name Transcreation

We adapt a message from one language to any number of Chinese dialects in order to preserve the original intent, style, tone and context.

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Translation

If you need standard translation of market research surveys, microsites or taglines, we are well positioned to give you top-notch results, as well as transcreation if needed. LEARN MORE