We provide actionable linguistic and cultural insights on name candidates, thus helping to prevent international branding disasters. Our typical customers are branding, advertising, and naming firms whose clients are business-to-business or business-to-consumer companies in a variety of industries from pharmaceutical and food to electronic and automotive.

You are under pressure to gather and analyze data and recommend potential verbal and visual identities that don’t have negative connotations or unintended meanings in any country or language. We are your partner in this process, offering three fully customizable services: Name Validation, Chinese Name Transcreation, and Translation.

Name Validation

An in-depth assessment of creative work that gauges ‘go/no-go’ candidates, identifies viable name and logo candidates for global markets, and uncovers unintended or negative connotations to avoid regulatory and trademarking obstacles.

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Chinese Name Transcreation

We adapt a message from one language to any number of Chinese dialects in order to preserve the original intent, style, tone, and context.

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We pride ourselves in providing high-quality translations of market research surveys, microsites, or taglines from and into over a hundred languages.

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It’s Easy to Get Started

1. Schedule a Call

Contact a TravelingBrand expert today to set up a discovery meeting and discuss your specific needs.

2. Develop a Game Plan

After the initial meeting, we will create a proposal with our recommendations and pricing for the best course of action.

3. Start Your Project!

Sit back and relax while we diligently work on your project. Our expert team will achieve the results you and your client expect to ensure success in the global marketplace.

Make Informed & Confident Naming Decisions

Let our expertise guide you

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