Global Brand Evaluation™

Identifies viable global name and logo candi­dates from semi-final lists using rigorous in-country analysis, includ­ing cross-checking and verification of survey results.

IdentityFilter™

Quickly removes name or logo candi­dates with blatant negative connotations from early stage lists of up to 75 candidates generated by your creative team.

SayItWrite™

Delivers sound file recordings of how name candidates will be pronounced in specific target markets, along with translit­erations and phonetic spellings of those pronunciations.

Five Must-Dos for Validating Global Brand Candidates (and Avoiding Bloopers)